Chanel Parfums Beauté, the cosmetics unit of the famous French design house, has turned to 3D printing for the production of an unlikely item: a mascara brush. In partnership with France-based Erpro 3D Factory, Chanel says it will begin manufacturing mascara brushes on an industrial scale using 3D printing.
When applying mascara, one might not think twice about the wand they unscrew from the bottle and lightly drag across their eyelashes. The truth is, however, that a ton of engineering and testing has gone into that seemingly simple object before it was put into production, marketed, and ultimately purchased.
From being eye-friendly, safe, effective, and even aesthetically pleasing, a lot goes in to making a mascara brush, which is why Chanel became interested in exploring 3D printing technologies for their production.