HP anticipating factories becoming huge printers

Good opinion piece from Rob Enderle


Last week, I was in Spain with HP and much of the conversation was on how 3D printers were going to disrupt and revolutionize manufacturing. However, underneath all of the discussions was a growing concept that the factory itself, as these 3D printers advance and become more capable, would evolve into a huge and vastly more capable 3D printer. Except, rather than printing parts, these huge printers would print things like fully capable automobiles. Granted, we are likely a couple of decades out but talk about disruptive technology revolutions this could be a massive game changer because it anticipates a time when, rather than regional warehouses, Amazon might have regional mega printers.

Let’s talk about that this week.

Evolution of 3D Printers

Until recently, 3D printers were more of a science experiment than an actual tool. The parts, while physically representative, weren’t very robust or, if they were robust, they cost more than most other manufacturing methods. HP’s Jet Fusion printers changed that by producing parts that were about 1/10th the cost of aluminum, had similar strength, but came in around 1/10th the weight as well. Suddenly, we had 3D printers that could produce parts that were arguably better than traditionally produced parts and, rather than being more expensive, they were significantly less expensive.

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