People don’t understand 3-D printing well enough to use it, tech CEO says

An Apis Cor 3D Printer prints a house at the Stupino Aerated Concrete Plant in Moscow, Russia on 9 Dec. 2016.The manufacturing industry could be transformed by 3-D printing, but business owners don’t understand the technology, slowing its adoption, according to Adrian Keppler, CEO of industrial technology services player EOS.

“People don’t understand it, and they have a hard time understanding what it means for their business,” he told CNBC’s “The Rundown” on Thursday.

The 3-D technology allows the construction of lightweight parts — a feature that Keppler said could benefit vehicle makers in particular as the auto industry shifts toward electrification, and as more regulators impose emission limits.

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