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Brand owners should harness benefits of 3D printing

As 3D printing has not had the negative impact that was expected, brands should be harnessing the benefits of the technology, according to Justin Pierce, chair of Venable’s IP division.

Pierce says that “savvy brand owners and manufacturers can harness the benefits of 3D printing technology and offer a wide variety of product accessories, and efficiently offer replacement parts”.

“By proactively using 3D printing to both produce high-quality goods and enable greater consumer access to one’s brand, businesses have much to gain from an early investment in this market,” Pierce adds.

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