Truck OEMs, suppliers look to online growth, 3D printing

Equipment and component manufacturers in the trucking industry are looking to expand their online presence and also see potential in 3D printing, both of which could help them reach more customers, they said.

A technician works on a part that was made using a 3D printer.

Daimler Trucks North America is expanding alliancetruckparts.com, its e-commerce platform, and has seen an increase in customers using pinnacletruckparts.com, its dealer-sponsored e-commerce solution.

Ultimately, customers will decide how they communicate with the company, said Stefan Kurschner, DTNA’s senior vice president of aftermarket.

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